Google Wallet passes, Apple Wallet passes, mobile loyalty cards, and branded pass delivery

Digital Wallet Pass for customer loyalty apps

Put your loyalty card in every customer's pocket. Issue Google Wallet and Apple Wallet passes that show points, tier, and rewards — always updated, always with them.

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UseLoyalty supports digital wallet pass issuance for Google Wallet and Apple Wallet, with pass updates triggered by points changes, tier upgrades, and reward events.

Track

Passes issued

Track

Wallet installs (Google vs Apple)

Track

Pass update delivery

Track

Return visits after pass add

Best fit

Where this feature works well

Cafes, restaurants, and retail stores replacing physical cards

Ecommerce brands wanting offline touchpoints on customer phones

Membership programs that need always-visible status

Any loyalty program where frictionless access drives return visits

In the app

Customer moments this feature can power

A member receives a branded pass added directly to Google Wallet or Apple Wallet after joining.
The pass updates automatically when points change, a tier is reached, or a reward is earned.
Customers tap their phone at checkout or show the pass without opening an app.
Lock-screen notifications from the pass remind customers to visit, redeem, or check progress.

In the dashboard

Controls merchants should expect

Configure pass design with brand colors, logo, and loyalty program name.
Choose which fields appear: points balance, tier name, member ID, or reward status.
Trigger pass issuance and updates automatically via points events, tier changes, or API.
Track pass adds, installs, and update delivery alongside loyalty activity.

Launch plan

A focused setup path for wallet pass

Start with one clear trigger, one clear reward, and one clear success metric. Add segments and campaigns once the first loop is working.

1
Set up Google Wallet and Apple Wallet pass credentials in the dashboard.
2
Design the pass with brand colors, logo, and the loyalty fields that matter most.
3
Enable automatic pass issuance on member join, points earn, or tier change.
4
Promote the wallet pass in post-purchase flows, widget, portal, and email receipts.

Use cases