Expiring points, liability control, inactivity rules, customer reminders, and balance cleanup

Point Expiration for customer loyalty apps

Make points feel valuable without letting unused balances sit forever. Expiration rules give customers a reason to come back and give merchants cleaner loyalty accounting.

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The product includes point transactions, member balances, point expiry logic, activity tracking, rewards, campaigns, dashboard surfaces, and integration-specific points settings.

Track

Points expiring soon

Track

Expired points

Track

Outstanding liability

Track

Reactivation rate

Best fit

Where this feature works well

Retail and ecommerce programs with large outstanding point balances

Restaurants, cafes, and local stores that want return-visit urgency

Membership and VIP programs with annual or seasonal benefit cycles

Brands that need clearer liability, inactivity, and reactivation rules

In the app

Customer moments this feature can power

A member sees when points expire and how much time is left to use them.
The program can remind customers before expiry so they have a reason to return, redeem, or complete another action.
Expired points are removed according to the configured rule while preserving transaction history for reporting.
Expiration can sit alongside rewards, tiers, campaigns, memberships, and wallet pass balances.

In the dashboard

Controls merchants should expect

Choose whether points expire after a fixed date, inactivity period, campaign window, or membership cycle.
Set customer-facing expiry copy so members understand how long points last and what action keeps them active.
Track points issued, redeemed, expired, outstanding liability, and customers at risk of losing points.
Use expiry rules to trigger win-back campaigns, reminders, or limited-time rewards before balances lapse.

Launch plan

A focused setup path for point expiry

Start with one clear trigger, one clear reward, and one clear success metric. Add segments and campaigns once the first loop is working.

1
Choose the expiration model that matches the business: inactivity-based, fixed-date, campaign-based, or membership-based.
2
Write the customer-facing rule clearly so members know when points expire and how to keep them active.
3
Enable reminders or campaigns before expiry to turn dormant balances into return visits and redemptions.
4
Review expired points, outstanding liability, redemption rate, and customer reactivation after launch.

Use cases