Free tool

Loyalty ROI Calculator

Enter your business numbers and instantly see the revenue impact, return on investment, and break-even point for a loyalty program.

Your current numbers

Adjust the sliders to match your venue — results update instantly.

Currency

Customer & Revenue

$
2.4x
1x24x
14 mo
1 mo60 mo

Loyalty program

$
65%
0%100%
15%
0%50%

Subscription plan

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Without vs. With rewards after 12 months

Revenue

$67K

$77K

+15%

CLV

$98

$113

+15%

Visits/yr

2.4x

2.8x

+15%

MetricWithoutWithUplift
12-Month Revenue$67K$77K+15%
Customer Lifetime Value$98$113+15%
Return Visit Rate2.4x/yr2.8x/yr+15%
Annual Reward Cost$2.0Kcost

Monthly revenue over 12 months

WithoutWith loyalty
M1M3M5M7M9M11

Month 1

$5.7K

Month 12

$6.4K

Annual net return

$6.9K

after $3.2K costs

Annual ROI

+213%

return on investment

Break-even analysis

$10K

Revenue uplift

95

Customers to break even

$1.2K

Annual plan cost

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Estimates are illustrative. Actual results vary by program and market.