Referral codes, invite links, double-sided rewards, conversion events, and stats

Referral Program for customer loyalty apps

Turn loyal customers into an acquisition channel with referral links, advocate rewards, friend incentives, and conversion tracking tied to the event that matters.

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The codebase includes referral settings, referral codes, referral records, dashboard pages, widget APIs, public V1 referral routes, and conversion utilities.

Track

Referral joins

Track

Qualified conversions

Track

Referrer rewards

Track

Acquisition cost saved

Best fit

Where this feature works well

Ecommerce and DTC brands growing through customer advocacy

Fitness, beauty, and local services that rely on friend recommendations

Restaurants, cafes, and venues encouraging group visits

SaaS and membership products rewarding successful invites

In the app

Customer moments this feature can power

A member gets a referral code or invite link from the loyalty portal, widget, or embedded program page.
The invited customer receives a clear friend incentive, such as bonus points, a welcome reward, or a first-order perk.
The referrer sees referral progress after the friend joins, buys, books, subscribes, or completes the qualifying event.
Both sides can receive rewards once the referral qualifies, with activity recorded for reporting and follow-up campaigns.

In the dashboard

Controls merchants should expect

Configure referral settings, advocate rewards, friend incentives, limits, and eligibility rules from the dashboard.
Choose what counts as a qualified referral: signup, first purchase, booking, subscription, visit, or API event.
Connect referral links to the widget, portal, storefront, custom app, or public V1 referral routes.
Track referral records, conversion status, reward delivery, and suspicious repeat activity.

Launch plan

A focused setup path for referrals

Start with one clear trigger, one clear reward, and one clear success metric. Add segments and campaigns once the first loop is working.

1
Choose the referral goal: new signups, first purchases, bookings, memberships, visits, or qualified product actions.
2
Set the referrer reward and friend incentive so both sides understand why the invite is worth using.
3
Publish referral links in the loyalty widget, member portal, post-purchase flow, emails, receipts, or app account area.
4
Review referral joins, conversion rate, rewards issued, and acquisition cost before expanding the campaign.

Use cases