Features

Offline store memberships, assigned member access, wallet passes, QR verification, start dates, and expiry

Membership Program for customer loyalty apps

Give staff a simple way to allocate memberships to customers, then verify active access in-store from a wallet pass or in-app QR code before applying member perks.

The codebase includes MembershipPlan and Membership models, dashboard pages, status handling, member associations, digital wallet pass support, and member-facing portal or widget flows.

Track

Active memberships

Track

Expiring memberships

Track

In-store verifications

Track

Member perk usage

Best fit

Where this feature works well

Retail stores offering paid or invite-only member perks

Cafes, restaurants, and bars with local member clubs

Gyms, studios, salons, and appointment businesses checking access on arrival

Offline service businesses replacing plastic cards with wallet passes or QR codes

In the app

Customer moments this feature can power

  • A staff member assigns a membership plan to a customer from the dashboard or member profile.
  • The customer can carry their membership in Apple Wallet, Google Wallet, or the in-app member portal.
  • At the store, staff verify the membership by checking the wallet pass status or scanning the in-app QR code.
  • Once verified, the business can apply member-only pricing, access, rewards, perks, or service benefits.

In the dashboard

Controls merchants should expect

  • Create membership plans with names, descriptions, active status, start dates, expiry dates, and member eligibility.
  • Assign, update, renew, or expire memberships for individual customers from the dashboard.
  • Choose how members prove access in-store: Apple Wallet, Google Wallet, in-app QR code, or staff lookup.
  • Track active members, expiring memberships, verification moments, renewals, and member perk usage.

Launch plan

A focused setup path for memberships

Start with one clear trigger, one clear reward, and one clear success metric. Add segments and campaigns once the first loop is working.

  1. 1

    Create the membership plan and decide what it unlocks in-store: access, discounts, services, perks, or VIP treatment.

  2. 2

    Assign memberships to existing customers or issue them when someone purchases, joins, qualifies, or is manually approved.

  3. 3

    Enable wallet pass or in-app QR verification so staff can confirm active membership at checkout, entry, or service time.

  4. 4

    Monitor active memberships, expirations, renewals, and how often members use their benefits offline.

Pricing

Simple, honest pricing

Two plans to choose from, plus a custom enterprise option for larger memberships programs, loyalty campaigns, and growing teams.

Starter

Perfect for single-location teams getting started with loyalty.

$35/mo

Billed $420/yr - save $168

  • Custom Quest & Challenge creation
  • Unlimited loyalty members
  • Digital stamp cards
  • QR code check-ins
  • Basic analytics dashboard
  • Email support
Start Free Trial
Most Popular

Growth

For teams serious about retention and multi-location scale.

$79/mo

Billed $948/yr - save $240

  • Up to 5 locations
  • Unlimited loyalty members
  • Everything in Starter
  • Push & SMS notifications
  • Advanced analytics + exports
  • White-label branding
  • Reward drops & freebies
  • Priority support
Start Free Trial

Enterprise

For multi-location teams, franchises, and brands with custom needs.

Custom

Volume discounts available

  • Unlimited locations
  • Unlimited members
  • Everything in Growth
  • Dedicated account manager
  • Custom integrations & API
  • Advanced reporting & SLA
  • White-glove onboarding
  • Custom contract & billing
Contact Sales

Switch plans or cancel anytime · No hidden fees · Complete flexibility

Get a tailored walkthrough

Ready to build
loyal customers?

Tell us a bit about your memberships loyalty programs and we'll show you exactly how UseLoyalty can work for you.

  • Live demo tailored to your memberships loyalty programs
  • Setup walkthrough, live in under 10 minutes
  • Pricing advice based on your location count

FAQ

Common questions