Offline store memberships, assigned member access, wallet passes, QR verification, start dates, and expiry
Membership Program for customer loyalty apps
Give staff a simple way to allocate memberships to customers, then verify active access in-store from a wallet pass or in-app QR code before applying member perks.
The codebase includes MembershipPlan and Membership models, dashboard pages, status handling, member associations, digital wallet pass support, and member-facing portal or widget flows.
Track
Active memberships
Track
Expiring memberships
Track
In-store verifications
Track
Member perk usage
Best fit
Where this feature works well
Retail stores offering paid or invite-only member perks
Cafes, restaurants, and bars with local member clubs
Gyms, studios, salons, and appointment businesses checking access on arrival
Offline service businesses replacing plastic cards with wallet passes or QR codes
In the app
Customer moments this feature can power
- A staff member assigns a membership plan to a customer from the dashboard or member profile.
- The customer can carry their membership in Apple Wallet, Google Wallet, or the in-app member portal.
- At the store, staff verify the membership by checking the wallet pass status or scanning the in-app QR code.
- Once verified, the business can apply member-only pricing, access, rewards, perks, or service benefits.
In the dashboard
Controls merchants should expect
- Create membership plans with names, descriptions, active status, start dates, expiry dates, and member eligibility.
- Assign, update, renew, or expire memberships for individual customers from the dashboard.
- Choose how members prove access in-store: Apple Wallet, Google Wallet, in-app QR code, or staff lookup.
- Track active members, expiring memberships, verification moments, renewals, and member perk usage.
Launch plan
A focused setup path for memberships
Start with one clear trigger, one clear reward, and one clear success metric. Add segments and campaigns once the first loop is working.
- 1
Create the membership plan and decide what it unlocks in-store: access, discounts, services, perks, or VIP treatment.
- 2
Assign memberships to existing customers or issue them when someone purchases, joins, qualifies, or is manually approved.
- 3
Enable wallet pass or in-app QR verification so staff can confirm active membership at checkout, entry, or service time.
- 4
Monitor active memberships, expirations, renewals, and how often members use their benefits offline.
Use cases
Industries that can use memberships
Retail Stores & Boutiques
Use memberships to connect loyalty progress to real customer behavior in this category.
View industry ideasCafes & Restaurants
Use memberships to connect loyalty progress to real customer behavior in this category.
View industry ideasFitness Studios & Gyms
Use memberships to connect loyalty progress to real customer behavior in this category.
View industry ideasBeauty Salons & Spas
Use memberships to connect loyalty progress to real customer behavior in this category.
View industry ideasPricing
Simple, honest pricing
Two plans to choose from, plus a custom enterprise option for larger memberships programs, loyalty campaigns, and growing teams.
Starter
Perfect for single-location teams getting started with loyalty.
Billed $420/yr - save $168
- Custom Quest & Challenge creation
- Unlimited loyalty members
- Digital stamp cards
- QR code check-ins
- Basic analytics dashboard
- Email support
Growth
For teams serious about retention and multi-location scale.
Billed $948/yr - save $240
- Up to 5 locations
- Unlimited loyalty members
- Everything in Starter
- Push & SMS notifications
- Advanced analytics + exports
- White-label branding
- Reward drops & freebies
- Priority support
Enterprise
For multi-location teams, franchises, and brands with custom needs.
Volume discounts available
- Unlimited locations
- Unlimited members
- Everything in Growth
- Dedicated account manager
- Custom integrations & API
- Advanced reporting & SLA
- White-glove onboarding
- Custom contract & billing
Switch plans or cancel anytime · No hidden fees · Complete flexibility
Get a tailored walkthrough
Ready to build
loyal customers?
Tell us a bit about your memberships loyalty programs and we'll show you exactly how UseLoyalty can work for you.
- Live demo tailored to your memberships loyalty programs
- Setup walkthrough, live in under 10 minutes
- Pricing advice based on your location count
FAQ
Common questions
Explore more
Other loyalty app features
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Loyalty Analytics
Track loyalty program performance with dashboard analytics, activity history, reward claims, game plays, and member engagement data.
Loyalty API
Use API keys, public V1 routes, inbound events, webhooks, and external IDs to connect loyalty to your own app or commerce stack.
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