UseLoyaltyMystery prize game
Add surprise without losing control of reward cost.
Mystery prize mechanics make loyalty feel playful while still letting the business control prize inventory, odds, eligibility, and limits. They are useful when attention matters as much as the reward.
Business goal
What this idea is meant to change
Increase participation in a specific campaign with surprise and urgency.
Mechanic
How customers experience it
- 1
A member unlocks a play after purchase, visit, signup, referral, or campaign action.
- 2
They spin, scratch, or reveal a prize in the widget or member portal.
- 3
Prize rules control odds, inventory, limits, and redemption windows.
Launch plan
How to set it up
- 1
Use one hero prize and several low-cost consolation prizes.
- 2
Set daily or campaign-level play limits.
- 3
Reserve mystery games for moments where novelty will not distract from the core program.
Example
A restaurant lets members scratch a card after every third visit, with prizes ranging from bonus points to a free appetizer.
